{"id":10677,"date":"2017-04-01T14:42:36","date_gmt":"2017-04-01T06:42:36","guid":{"rendered":"https:\/\/newsletter.bluebeecloud.com\/en\/?p=10677"},"modified":"2017-04-28T10:19:08","modified_gmt":"2017-04-28T02:19:08","slug":"siveco-revolutionizes-industrial-marketing-cute-cat-joins-companys-board-of-directors","status":"publish","type":"post","link":"https:\/\/newsletter.bluebeecloud.com\/en\/get-to-know-the-siveco-people\/siveco-revolutionizes-industrial-marketing-cute-cat-joins-companys-board-of-directors\/","title":{"rendered":"Siveco revolutionizes industrial marketing: cute cat joins company\u2019s board of directors"},"content":{"rendered":"
Scientific studies have shown that social selling is the most powerful form of marketing. Effective today, Siveco China, the country\u2019s largest maintenance consultancy and the pioneer of Maintenance 4.0, has decided to replace all marketing activities by social media posts featuring cute cat pictures.<\/div>\n

 <\/p>\n

Speaking at the press conference in Shanghai this morning, Managing Director Bruno Lhopiteau announced:<\/div>\n

 <\/p>\n

\u201c We happen to have our own cute cat, named Nami, owned by our IT Manager Sam. Nami is already an internet celebrity and we are pleased to have him join the Siveco team as Mascot and member of the company\u2019s Board of Directors. In the new organization, the entire marketing team will report to Nami.\u201d<\/div>\n

 <\/p>\n

\"\"<\/div>\n

 <\/br><\/p>\n

Bruno added:<\/div>\n

 <\/p>\n

\u201cIn today\u2019s uberized world of late-stage capitalism, absurdity has taken the shape of a cute cat. In line with last year\u2019s campaign featuring Chinese idol Angela Baby, inspired by a similar campaign by our great customer Suez, featuring Justin Bieber, we have decided to ride the wave of modernity, leap-jumping, straight into the future of marketing and perhaps the future of mankind\u201d<\/div>\n

 <\/p>\n

\"\"<\/div>\n

 <\/br><\/p>\n

Please contact our marketing department at info@sivecochina.com<\/a> for interview requests with Nami.<\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Scientific studies have shown that social selling is the most powerful form of marketing. Effective today, Siveco China, the country\u2019s largest maintenance consultancy and the pioneer of Maintenance 4.0, has decided to replace all marketing activities by social media posts featuring cute cat pictures.<\/div>\n

 <\/p>\n

Speaking at the press conference in Shanghai this morning, Managing Director Bruno Lhopiteau announced:<\/div>\n

 <\/p>\n

\u201c We happen to have our own cute cat, named Nami, owned by our IT Manager Sam. Nami is already an internet celebrity and we are pleased to have him join the Siveco team as Mascot and member of the company\u2019s Board of Directors. In the new organization, the entire marketing team will report to Nami.\u201d<\/div>\n

 <\/p>\n

\"\"<\/div>\n

 <\/br><\/p>\n

Bruno added:<\/div>\n

 <\/p>\n

\u201cIn today\u2019s uberized world of late-stage capitalism, absurdity has taken the shape of a cute cat. In line with last year\u2019s campaign featuring Chinese idol Angela Baby, inspired by a similar campaign by our great customer Suez, featuring Justin Bieber, we have decided to ride the wave of modernity, leap-jumping, straight into the future of marketing and perhaps the future of mankind\u201d<\/div>\n

 <\/p>\n

\"\"<\/div>\n

 <\/br><\/p>\n

Please contact our marketing department at info@sivecochina.com<\/a> for interview requests with Nami.<\/div>\n

 <\/p>\n","protected":false},"author":1,"featured_media":10678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[33],"_links":{"self":[{"href":"https:\/\/newsletter.bluebeecloud.com\/en\/wp-json\/wp\/v2\/posts\/10677"}],"collection":[{"href":"https:\/\/newsletter.bluebeecloud.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsletter.bluebeecloud.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsletter.bluebeecloud.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsletter.bluebeecloud.com\/en\/wp-json\/wp\/v2\/comments?post=10677"}],"version-history":[{"count":5,"href":"https:\/\/newsletter.bluebeecloud.com\/en\/wp-json\/wp\/v2\/posts\/10677\/revisions"}],"predecessor-version":[{"id":10683,"href":"https:\/\/newsletter.bluebeecloud.com\/en\/wp-json\/wp\/v2\/posts\/10677\/revisions\/10683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsletter.bluebeecloud.com\/en\/wp-json\/wp\/v2\/media\/10678"}],"wp:attachment":[{"href":"https:\/\/newsletter.bluebeecloud.com\/en\/wp-json\/wp\/v2\/media?parent=10677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsletter.bluebeecloud.com\/en\/wp-json\/wp\/v2\/categories?post=10677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsletter.bluebeecloud.com\/en\/wp-json\/wp\/v2\/tags?post=10677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}